Featured Articles

Making more pages load instantly

Thursday, May 17, 2012 at 3:00 PM Webmaster level: All At Google we’re obsessed with speed. We’ve long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursuit of that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear to load...

The 10 Best-Branded Companies on Instagram

The 10 Best-Branded Companies on Instagram Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates. We’ve also stressed the why and how of using Instagram for marketing, citing the increasing importance of mobile marketing, and how that...

Who’s REALLY at Fault for GM’s Facebook Ad Failure?

Who’s REALLY at Fault for GM’s Facebook Ad Failure? “Facebook ads suck.” For many companies, advertising on Facebook and expecting a return is a “fantasy.” If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late — all stemming from the recent GM announcement to cut $10 million in paid...